Abstract:
"Imagine a world where you can buy a mobile phone, and if you have problems with service—say, poor reception at home—you can move to a different service provider that offers better reception simply by making a call and asking for service to be transferred. No need to change your phone; no need to figure out if your new service provider supports your current device; no need to get your old provider’s permission to leave. Nor would there be a cost linked to user choice. Currently, users who want to move from one service provider to another cannot do so without paying a substantial penalty, and they also have to absorb the sunken cost represented by their current cell phone and bear the cost of purchasing a new one."
Author:
Tolu Odumosu and Venky Narayanamurti
Industry Focus:
Electronics
Information & Telecommunication